Hi, I'm Jesse!

I work across the full spectrum of web development and digital marketing—from writing code to designing interfaces and analyzing how people interact with websites.

My work spans both front-end and back-end development, along with the marketing systems that connect businesses to their audiences.

Let's Connect

Professional Experience

Web Development

My work building and maintaing websites includes setting up staging sites, implementing UI design, creating custom plugins, and website launches.

Full-Stack Application Development

I’ve been involved in designing and building web applications from front to back, applying object-oriented programming principles.

Web Design

I've designed complete websites and marketing landing pages from initial concept through final implementation.

Analytics & Tracking

I've set up tracking systems that help our team understand user behaviour and the effect of ad campaigns with Google Analytics, Tag Manager, and Looker Studio.

SEO & GEO

I apply website-ranking best practices for traditional and AI search, optimizing page structure, implementing schema, and performing technical audits.

Digital Advertising

I’ve been involved in planning and writing Google Ads campaigns, choosing keywords and crafting compelling ad headlines and descriptions.

UX Research

I’ve conducted user interviews to understand how people use CRMs. These conversations provided insights that guided product improvements.

Documentation & Technical Writing

I’ve written clear, practical guides that help teams use complex systems effectively using frameworks like Jobs-to-Be-Done.

Notion Systems

I build custom Notion workspaces that help teams stay organized and productive, from social media calendars, project management dashboards, and time tracking tools.

Professional Experience

Web Development

My work building and maintaing websites includes setting up staging sites, implementing UI design, creating custom plugins, and website launches.

Full-Stack Application Development

I’ve been involved in designing and building web applications from front to back, applying object-oriented programming principles.

Web Design

I've designed complete websites and marketing landing pages from initial concept through final implementation.

Analytics & Tracking

I've set up tracking systems that help our team understand user behaviour and the effect of ad campaigns with Google Analytics, Tag Manager, and Looker Studio.

SEO & GEO

I apply website-ranking best practices for traditional and AI search, optimizing page structure, implementing schema, and performing technical audits.

Digital Advertising

I’ve been involved in planning and writing Google Ads campaigns, choosing keywords and crafting compelling ad headlines and descriptions.

UX Research

I’ve conducted user interviews to understand how people use CRMs. These conversations provided insights that guided product improvements.

Documentation & Technical Writing

I’ve written clear, practical guides that help teams use complex systems effectively using frameworks like Jobs-to-Be-Done.

Notion Systems

I build custom Notion workspaces that help teams stay organized and productive, from social media calendars, project management dashboards, and time tracking tools.

Featured Projects

Admin console for a messaging platform

I designed and developed a browser-based admin console for creating and editing structured message flows used by a separate messaging platform called WithYou.

Screenshot from Google Developer documentation on reCAPTCHA v3

CAPTCHA reliability improvements in CMS

This project focused on improving CAPTCHA reliability in our CMS for our clients' websites by changing when and how CAPTCHA validation was evaluated.

Screenshot of schema implemented for a financial product

Entity-based schema implementation for AI Search Visibility

I implemented JSON-LD schema across multiple client websites to improve search visibility in AI Overviews and AI-driven search platforms.

Custom web app: financial aid calculator

In this front-end project, I designed and developed a financial aid calculator with a progress bar that updates in real time.

View all projects

Contact Me

I'm always excited to talk about work. And I'd love to bring that excitement to your team. To chat further please contact me through LinkedIn or email.